Curriculum Vitae

I've spent over four years across both AutoTrader and Snap Inc working across the entire data discipline. Whether it's running A/B tests to figure out what improves CX journeys, building machine learning models that predict user behaviour, or creating pipelines that keep data clean and flowing smoothly.

At AutoTrader, I've been involved with optimising the key pages on the site, both Search and advert pages. This has involved designing and reporting on A/B tests to high level executives, building and maintaining data products, and supporting cross functional teams with ad hoc analysis.

Before that at Snap Inc, I ran advertising analytics for the French market and built an alerting system that caught performance issues before they affected marketing campaigns, saving time and money for advertisers.

With my MSc in Data Science and experience using everything from SQL to Python to DBT, I am able to add value to any data project. What sets me apart is making the technical solutions I create understandable for everyone, whether they're engineers who want the technical details or executives who just need to know if it works.

Data Analyst | AutoTrader

• Designed, executed and reported on A/B tests using Bayesian statistics to optimize website performance.
• Presented statistical experiment results to key stakeholders, influencing business decisions.
• Developed user classification models using K-nearest neighbors to enhance personalization strategies.
• Expanded ML capabilities by leveraging scikit-learn for predictive analytics.
• Improved DBT modelling and created new data products

Data Analyst II | Snap Inc

• Took ownership of technical analytics support for the French market, driving performance improvements.
• Developed an automated alerting system using Google App Scripts and BigQuery to detect poor web tracking performance.
• Helped develop a proactive framework for my team of analysts using my automated alerting system.
• Provided data-driven recommendations that optimised marketing strategies for the French sales team.
• Strengthened campaign performance insights by leveraging Snap Pixel and network event signals.

Data Analyst I | Snap Inc

• Led data analytics support for the French sales team, collaborating closely with Paris-based stakeholders.
• Enhanced advertiser performance by identifying tracking issues and recommending solutions.
• Specialized in web tracking and third-party integrations, deepening expertise in analytics tools.
• Supported sales and product teams by translating complex data insights into actionable strategies.
• Delivered high-impact technical training that improved data literacy across teams both internal and external.

Data Analyst I [Contract] | Snap Inc

• Developed tailored data-driven advertising solutions by leveraging demographic insights.
• Provided marketing campaign data analysis to optimize ad performance for SMBs.
• Strengthened cross-functional collaboration by translating technical data for sales and product teams.
• Worked directly with clients to troubleshoot and enhance campaign performance
• Built strong stakeholder communication skills, improving data accessibility across teams.

MSc Data Science & Business Analytics | University of Plymouth

Merit

BSc (Hons) Business Management | University of Plymouth

First Class Honours